Podcast of Interview with Ashish Karamchandani In this podcast interview, Ashish Karamchandani the prime mover of the Monitor Group's Inclusive Markets (MIM) that is focused on using market-based solutions to effect social...Read more
Podcast of Interview with Anshu Gupta Anshu Gupta, Founder, Director of Goonj, a not-for-profit social enterprise, explains the foundation for his organization's success; building a 'trash-based, not cash-based parallel economy. Click here to...Read more
Without doubt, traditional processes and "business-as-usual" has its limitations in meeting the needs of the BOP and innovation is the key that will drive change in today’s world. And yet, resources are mostly dedicated to research and innovation for causes that have little meaning for those who are economically disadvantaged. Plagued by the ‘BOP penalty’ of access to expensive products of low quality, these populations are served by uncompetitive markets that lack linkages with the global economy. They are therefore unable to benefit from new technologies and innovation. With almost half the world’s population below the poverty line, the goal of innovation that aims to serve the economically disadvantaged should be to reduce costs while ensuring that products remain of high quality.
Easy to say, but the question remains, how do we achieve high quality at price points affordable to those at the bottom of the pyramid?
How do we re-design and re-engineer products to create ‘human-centered’ designs that meet the specific needs and wants of those at the bottom of the pyramid?
How can these innovations be commercialized, launched and grown into new successful businesses?
These and many other challenging questions on innovation for enhancing social impact will be discussed at the 4th edition of the Khemka Forum on Social Entrepreneurship. Join us as we celebrate the spirit of innovation in business models, processes, products and partnerships.
If you are working in the field and are committed to advancing innovative and sustainable social solutions and would like to attend the Forum, please fill in the online form